Background Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market. Requirements Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market. Solutions Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan. In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles. Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization. Implementation Effects Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results. Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page. Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
Background Founded in Chongqing in 1993 and expanded nationwide, Longfor Group is a professional real estate company dedicated to product and service quality. Its business covers three major areas: real estate development, commercial operations, and property services. The company holds a prominent position in China's real estate industry in terms of business scale and comprehensive strength. Requirements In conjunction with the official website redesign, optimize the overall site to enhance the website's ranking for search engine keywords. Additionally, manage the search engine reputation for the group's projects. Solutions Assist in developing strategies for the official website and its implementation on search engines. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website. Through keyword research and deployment, secure favorable positions in search results, leading to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has significantly increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.
Background CapitaLand is one of Asia's largest diversified real estate groups, headquartered in Singapore and listed on the Singapore Exchange. Its real estate and serviced apartment businesses span over 20 countries and 110 cities. CapitaLand also develops a variety of real estate financial products and services for its customers. Requirements Enhance internet brand management for all CapitaLand projects in China and improve the brand's performance on search engines. Solutions Website Optimization: Align with CapitaLand's online brand strategy in China to develop search engine implementation plans for each project. Optimize the synergy between PC and mobile websites based on user habits in recent years. Provide comprehensive plans and implementation for brand exposure, project promotion, and reputation management on search engines. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Increased weight of the official website on search engines. A significant increase in the number of keywords searchable on Baidu for the official website. More comprehensive exposure of the CapitaLand brand, enhancing project brand awareness.
Background Qidian Chinese Website, established in May 2002, is one of China's leading literature reading and writing platforms. As a key component of China's digital content platform,阅文集团 (Yuewen Group), it has become a major original literature portal site in the country. Requirements Optimize the mobile website to enhance its search engine friendliness and increase mobile search traffic. Solutions Provide a comprehensive optimization strategy and user experience recommendations for the mobile site, and assist in the technical implementation. Conduct long-term tracking and analysis of the website optimization work. Implementation Effects Increase organic traffic from mobile search engines to the website. Achieve over a doubling of mobile search traffic.
Background Pear Video is a short video news platform created by a professional team with extensive media experience and a global network of citizen journalists. It focuses on providing in-depth edited aggregated content and original reporting. Requirements Rapidly establish brand awareness on search engines and enhance the website's search engine friendliness. Solutions Assist the brand in quickly enhancing its search engine visibility and provide SEO strategy development and training for its editorial team. Implementation Effects Brand keywords achieve exposure on the first page of Baidu search results. Video content is prominently featured in Baidu search results. Optimized performance of internal site search results.
Background Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market. Requirements Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market. Solutions Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan. In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles. Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization. Implementation Effects Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results. Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page. Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
Background Founded in Chongqing in 1993 and expanded nationwide, Longfor Group is a professional real estate company dedicated to product and service quality. Its business covers three major areas: real estate development, commercial operations, and property services. The company holds a prominent position in China's real estate industry in terms of business scale and comprehensive strength. Requirements In conjunction with the official website redesign, optimize the overall site to enhance the website's ranking for search engine keywords. Additionally, manage the search engine reputation for the group's projects. Solutions Assist in developing strategies for the official website and its implementation on search engines. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website. Through keyword research and deployment, secure favorable positions in search results, leading to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has significantly increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.
Background CapitaLand is one of Asia's largest diversified real estate groups, headquartered in Singapore and listed on the Singapore Exchange. Its real estate and serviced apartment businesses span over 20 countries and 110 cities. CapitaLand also develops a variety of real estate financial products and services for its customers. Requirements Enhance internet brand management for all CapitaLand projects in China and improve the brand's performance on search engines. Solutions Website Optimization: Align with CapitaLand's online brand strategy in China to develop search engine implementation plans for each project. Optimize the synergy between PC and mobile websites based on user habits in recent years. Provide comprehensive plans and implementation for brand exposure, project promotion, and reputation management on search engines. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Increased weight of the official website on search engines. A significant increase in the number of keywords searchable on Baidu for the official website. More comprehensive exposure of the CapitaLand brand, enhancing project brand awareness.
Background Qidian Chinese Website, established in May 2002, is one of China's leading literature reading and writing platforms. As a key component of China's digital content platform,阅文集团 (Yuewen Group), it has become a major original literature portal site in the country. Requirements Optimize the mobile website to enhance its search engine friendliness and increase mobile search traffic. Solutions Provide a comprehensive optimization strategy and user experience recommendations for the mobile site, and assist in the technical implementation. Conduct long-term tracking and analysis of the website optimization work. Implementation Effects Increase organic traffic from mobile search engines to the website. Achieve over a doubling of mobile search traffic.
Background Pear Video is a short video news platform created by a professional team with extensive media experience and a global network of citizen journalists. It focuses on providing in-depth edited aggregated content and original reporting. Requirements Rapidly establish brand awareness on search engines and enhance the website's search engine friendliness. Solutions Assist the brand in quickly enhancing its search engine visibility and provide SEO strategy development and training for its editorial team. Implementation Effects Brand keywords achieve exposure on the first page of Baidu search results. Video content is prominently featured in Baidu search results. Optimized performance of internal site search results.
ECOMMA Network focuses on search engine marketing.