Background
Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market.
Requirements
Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market.
Solutions
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Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan.
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In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles.
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Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization.
Implementation Effects
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Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results.
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Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page.
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Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
