Background
Qidian Chinese Website, established in May 2002, is one of China's leading literature reading and writing platforms. As a key component of China's digital content platform,阅文集团 (Yuewen Group), it has become a major original literature portal site in the country.
Requirements
Optimize the mobile website to enhance its search engine friendliness and increase mobile search traffic.
Solutions
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Provide a comprehensive optimization strategy and user experience recommendations for the mobile site, and assist in the technical implementation.
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Conduct long-term tracking and analysis of the website optimization work.
Implementation Effects
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Increase organic traffic from mobile search engines to the website.
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Achieve over a doubling of mobile search traffic.
