Zhihu is an online Q & A community that connects users from all walks of life. Users share each other's knowledge, experience, and insights, and continuously provide a variety of information for the Chinese Internet. On November 8, 2017, Zhihu was selected as the influence of the era · China Business Case TOP30.
Knowing the high-quality people lead the mainstream of society
According to the analysis of Zhihu, the age is mainly distributed between the ages of 30-39, and the ratio of male to female is 6: 4. There are many Kochi users in professional fields.
Quality Life Seeker
Focus on brand, love life, pay attention to finance, enjoy travel, value style, pursue fashion
Knowledge middle class
Long-term reading habits, self-improvement, potential middle class, corporate white-collar workers, managers, professionals
New new human
Diverse interests, love to play and share, like new things, like social, trendy, online shopping
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Optimization targeting strategy: