As an instant messaging software, WeChat makes communication easier and faster. But now instant messaging is no longer just a simple chat tool, it has developed into a comprehensive information platform integrating communication, information, entertainment, search, e-commerce and so on.
Looking for service?
Search for weather, stocks, music, medical consultation, and medical consultation anytime, anywhere
Want to be entertained?
Focus on brand, love life, pay attention to finance, enjoy travel, value style, pursue fashion
Want to know hot spots and answer questions?
Then search for news, encyclopedia, Q & A
Can help users quickly find content or services. It also supports information searches such as hot news, encyclopedia, and Q & A. At present, WeChat Search has integrated high-quality public account articles, and cooperates with platforms such as zaker, Zhihu, Douban, Sugar Paper, and Ma Honeycomb to provide in-depth content services.
Note: The general results of keyword search are shown on the left, and will be divided into 5 sections, the order of which is not necessarily the same.
Open the "WeChat Brand Official Zone", after the opening of the brand will have "official" certification, the brand's applet, public account, service and other information will be integrated, and the search results page on WeChat search Yisou can be displayed richer Information, and the WeChat brand official area is also easier to occupy the first screen position of search results.
The vertical search results of WeChat search and search are also optimized because they can be cut in seconds. Vertical search result options include: applet, public account, article, encyclopedia, question and answer, video, novel, music, expression, etc. Among them are operational: applets, public accounts, articles, encyclopedias, Q & A, and videos.
Optimization suggestions:
Description:
Expected effect: According to the exit conditions of the brand ’s official zone, “the average daily exposure click-through rate of the official zone in the last natural month is less than 50%”, it can be seen that the exposure click-through rate of the official zone of WeChat for A-level and B-level brand official zones is expected to be 50% the above.
Keyword "Longhu Group" In the search vertical search results, the Q & A search results are based on knowing the question and answer. At present, two of the first screen questions are easy to post content, and they are all positive content. The optimization suggestions are as follows:
Knowing that the presentation of a topic is closely related to the popularity of the topic, you can work on the following two points when optimizing:
Optimization suggestions:
Existing display
optimize the target
LV search results first page article optimization, generally on
Know almost
Knowing that the presentation of a topic is closely related to the popularity of the topic, you can work on the following two points when optimizing:
1. The problem title contains LV and has a problem description, and the description contains LV
2. There are many answers. The current number one question has 249 answers, far exceeding other questions. Therefore, it is best to be inclusive and answer questions from multiple angles.