Baidu Encyclopedia is a WIKI system operated by Baidu search engine.
Its significance is not just that it is an encyclopedia. It is that Baidu Encyclopedia ranks among the top three search results for almost all brand keywords and proper nouns. Therefore, it has a special status in search marketing.
But unlike Wikipedia, it is extremely difficult if you want to modify anything in its entries. Every sentence in the entry must be quoted from authoritative media. There are huge costs.
The encyclopedia entry of the brand may be the first step for your Chinese customers to know you.
Screenshot 1: "Baidu Encyclopedia" ranks high in search results