Background
Sunshine Holdings Limited, a "Fortune Global 500" company, ranked 368th in the 2019 Fortune Global 500 list. Founded in 1995 by Mr. Lin Tengjiao, a patriotic overseas Chinese entrepreneur, it has grown into a large investment holding company integrating six major industrial groups: environmental protection, education, real estate, finance, commodities, and capital.
Requirements
Upgrade and redesign the group's official website while supporting brand promotion to create a positive search reputation environment for the brand.
Solutions
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Assist the development team in completing the design of multiple channel pages and templates.
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Provide solutions for website development and content deployment.
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Implement SEO strategies during the website development process to enhance the website's search engine friendliness.
Implementation Effects
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Increase brand exposure on search engines for the official website.
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Improve the performance of brand-related content in Baidu search results, enhancing brand value.
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Maintain and manage the brand's search reputation.
