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The market is filled with SEO companies, making it challenging for many businesses to choose one that can truly drive their growth. Here are some practical tips to help you make a wise decision when selecting an SEO company. I． Clarify Needs and Goals Before choosing an SEO company, clarify your needs and goals. What do you hope to achieve through SEO? Is it to improve website ranking, increase website traffic, or boost conversion rates? Understand the Background of the SEO Service Provider Company Credentials and Experience: Research the SEO company by searching for “SEO service provider” or “SEO company” on their official website or through sponsored pages. Check the company’s business license, establishment date, and past success stories to understand the company’s background. SEO Team Strength: Learn about the team members of the SEO company, including the number of employees, team structure, etc., to assess the company’s team strength. Technical Capabilities: Evaluate the technical capabilities of the SEO company based on your current website status, including website optimization, keyword research, content marketing, link building, etc. Request a pre-sales diagnostic plan from the intended SEO company if necessary. III. Understand Their Services and Pricing Service Workflow: Inquire about their process, from needs analysis and strategy creation to execution and optimization. Quotation and Contract: Review pricing, service scope, timelines, payment methods, and terms to ensure fairness and clarity. Review Client Feedback and Reputation Client Cases: Review the client cases provided by the SEO company to understand their service effectiveness and customer evaluations. This helps you gain a clearer and more intuitive understanding of the company’s capabilities and service quality. Online Reviews: Search for reviews of the SEO company on social media, industry forums, and third-party review platforms to assess their reputation and credibility. Communication and Service Attitude Communication Skills: Communicate with the sales representative or project manager of the SEO company to evaluate their communication skills and problem-solving abilities. An SEO company that communicates well and actively solves problems can provide more considerate services. Service Attitude: Observe the service attitude of the SEO company, including response speed, professionalism, and enthusiasm in solving problems. A company with a good service attitude can provide a more satisfying service experience. Choosing an excellent and suitable SEO company is not as simple as it seems, but through careful screening and evaluation, you can find a company that truly drives the development of your business. We hope this guide helps you make a wise decision when choosing an SEO company.
Whether you’re new to SEO or have been in the game for a while, you might wonder: In today’s internet era, are keywords still important for SEO? Today, we delve into this topic to help everyone better understand the role of keywords in modern SEO. I． Are keywords important in SEO? Keywords are crucial for matching user search needs with website content accurately. By selecting appropriate keywords and skillfully integrating and optimizing them within website content, one can significantly boost a site’s ranking and visibility on search engine results pages, attracting more highly relevant traffic from the target audience, creating more exposure and traffic for the site, effectively bringing about conversion improvements. The Role of Keywords in SEO Content Optimization: Keywords are at the heart of content optimization. Through in-depth research on user search habits and keyword competition, we can create content that is more aligned with user needs and has greater competitiveness for our websites. Such content not only helps enhance user experience but also improves the website’s search engine ranking. Enhancing Relevance: Reasonably using keywords in the title, description, body text, and other positions of a webpage can greatly increase the relevance between the page and search engine queries. This helps search engines better understand the theme and content of the webpage, thereby improving its ranking. Driving Traffic: A high-ranking keyword means higher exposure for the website in search engines, which can attract more potential customers to visit the site. This traffic is a critical foundation for the development of a website and key to achieving business goals. III. How to Properly Use Keywords in SEO After understanding the significant role of keywords in SEO and the changes in modern SEO, we need to learn how to use keywords appropriately. Here are some suggestions: Title Tag: The title tag is one of the first things both search engines and users see. The primary keyword should be naturally incorporated into the title tag to improve the page’s relevance and click-through rate. At the same time, the title should be concise and engaging. Meta Description: The meta description provides a brief summary of the web page content and appears in search results. Although the meta description does not directly affect rankings, it influences click-through rates. Therefore, ensure the meta description includes the main keyword and clearly describes the page content to attract users to click. URL Structure: Short and keyword-inclusive URLs are very friendly to SEO. Avoid using long strings of numbers or irrelevant characters; instead, opt for short, descriptive URL structures. Page Content: Regularly update website content to maintain the site’s activity and competitiveness. Naturally incorporating keywords into the page content is essential. The keyword density should be kept within a reasonable range (such as 1% to 2%), avoiding over-stuffing. Focus on the quality and depth of the content to meet user needs and comply with search engine algorithm requirements. Header Tags: Use header tags like H1, H2, H3 reasonably to organize the content structure. The main keyword should appear in the H1 tag, while other related keywords can be used in H2, H3 tags. This helps search engines understand the hierarchical structure and content focus of the page. That concludes the introduction on the analysis of keyword importance! If you want to get a free diagnostic plan from our official website, please contact us.
In Google SEO, backlinks typically refer to external links and are an integral part of SEO work. Their primary value lies in facilitating website indexing, improving keyword rankings, and accumulating site authority, making their importance undeniable. Based on experience, backlinks contribute to approximately 30% of overall Google SEO effort, which is a significant proportion. Of course, the importance of backlinks has evolved over time, shifting from prioritizing quantity in the early days to emphasizing quality. This progression has raised the bar for backlink building, making competition more fair in the process. How to effectively build backlinks, given their importance: Step 1: Have clear objectives. Strategies formulated with clear goals are more targeted and valuable, and also easier to monitor for effectiveness. Different objectives require different approaches and levels of effort in building backlinks. Step 2: Choose the right platforms. This involves exploring potential backlink sources. Look for reputable industry-specific websites, though websites outside your industry can also work. Use tools to analyze competitors’ backlink data, and from these, select relevant, effective, and high-authority platforms as your target sites. (Example backlink data screenshot for reference) Step 3: Establish standards and rhythm. Backlink building shouldn’t be done blindly or too conservatively. The most valuable backlinks are those that appear natural and provide referral value. Step 3: Establish standards and rhythm. Backlink building shouldn’t be done blindly or too conservatively. The most valuable backlinks are those that appear natural and provide referral value. Here are some points to consider when creating backlinks: Before creating backlinks, ensure internal site issues are resolved first. It’s not recommended to start building external links when your website has numerous problems. Choose appropriate target keywords (or anchor text) in terms of search volume and rankings. Keywords ranking on Google’s pages 2-5 typically show results in the short term. Create content around your target keywords to ensure relevance and attract organic traffic. Low-quality or irrelevant content provides little value. Generally, deploy only one backlink per page. If using multiple backlinks, limit to no more than 3, and ensure anchor texts and links aren’t repetitive. Links should appear naturally within the content. Aim for 10-20 new backlinks per week, which suits most small to medium-sized websites. This isn’t a strict rule – adjust based on your specific situation. Avoid over-optimization of backlinks. Common mistakes include: consistently targeting only the homepage or a single page, repeatedly using the same platforms without variation, and using malicious methods or buying/selling backlinks, all of which are irresponsible practices and should be avoided. Step 4: Monitor and track the effectiveness of backlinks, a step that many people often overlook. Effect monitoring includes checking backlink survival status, indexing status, and whether objectives are being met (such as whether the rankings of target keywords have improved). Adjust your backlink building strategy based on actual performance results. Backlinks are a critical element of Google SEO. Correctly and properly creating backlinks is not an easy task and requires comprehensive and scientific planning. It is also a cumulative effort over time, often requiring the power of a team to better advance and complete the process.
First of all, we need to understand the necessity of improving the loading speed of pages. Slow page loading speed will lead to a decline in user experience, increase bounce rate, reduce page browsing time and depth, affect search engine crawling efficiency and ranking, and have a certain negative impact on the website’s traffic and conversion rate. Only by improving page loading speed, improving user experience, reducing bounce rate, and increasing page views can the SEO of the official website be improved. How to improve page loading speed? Next, the editor will teach you some methods, be sure to remember them! Compress image size Reduce the image size to a suitable size, so we need to use an image compression tool (https://tinypng.com/). Using high-resolution images on the website will greatly affect the loading speed of the website. Use CDN acceleration Using CDN (content distribution network) allows users to get the fastest response speed from the nearest server when visiting your website. You can distribute your website content to servers around the world. Use browser cache The browser will cache some resource files (CSS files, such as pictures) when the user visits your website for the first time to speed up the loading speed of the website. The next time the user visits again, there is no need to download them again. Use compressed files Compress files such as styles and scripts to reduce the file size and speed up file transfer. Use file compression methods such as Gzip or Deflate to compress text on the website. Optimize css and JS files Compress them and merge all CSS and JS files into one file, which can greatly reduce the number of HTTP requests and speed up the loading speed of the website. Use a faster host Thereby improving the loading speed of the website, using a faster host can speed up the response speed of the website. When choosing a host, you should choose a faster host. Delete useless plug-ins and modules These plug-ins and modules will take up a lot of resources. When you are using CMS, you may install many useless plug-ins and modules, which will affect the loading speed of the website. It is very necessary to delete useless plug-ins and modules in time. Optimize website code More standardized, speed up website loading speed, thereby improving code execution speed. Optimizing website code can make the code more concise, and search engine crawlers will be more targeted when crawling. Avoid using Flash as much as possible Flash files will take up a lot of resources, thus affecting the loading speed of the website. When developing a website, you should try to avoid using Flash to increase the loading speed Use preloading technology Thereby speeding up the loading speed of the website, using preloading technology allows the browser to start loading website resource files before the user visits your website If you have free official website diagnosis service needs, please contact us!
The market is filled with SEO companies, making it challenging for many businesses to choose one that can truly drive their growth. Here are some practical tips to help you make a wise decision when selecting an SEO company. I． Clarify Needs and Goals Before choosing an SEO company, clarify your needs and goals. What do you hope to achieve through SEO? Is it to improve website ranking, increase website traffic, or boost conversion rates? Understand the Background of the SEO Service Provider Company Credentials and Experience: Research the SEO company by searching for “SEO service provider” or “SEO company” on their official website or through sponsored pages. Check the company’s business license, establishment date, and past success stories to understand the company’s background. SEO Team Strength: Learn about the team members of the SEO company, including the number of employees, team structure, etc., to assess the company’s team strength. Technical Capabilities: Evaluate the technical capabilities of the SEO company based on your current website status, including website optimization, keyword research, content marketing, link building, etc. Request a pre-sales diagnostic plan from the intended SEO company if necessary. III. Understand Their Services and Pricing Service Workflow: Inquire about their process, from needs analysis and strategy creation to execution and optimization. Quotation and Contract: Review pricing, service scope, timelines, payment methods, and terms to ensure fairness and clarity. Review Client Feedback and Reputation Client Cases: Review the client cases provided by the SEO company to understand their service effectiveness and customer evaluations. This helps you gain a clearer and more intuitive understanding of the company’s capabilities and service quality. Online Reviews: Search for reviews of the SEO company on social media, industry forums, and third-party review platforms to assess their reputation and credibility. Communication and Service Attitude Communication Skills: Communicate with the sales representative or project manager of the SEO company to evaluate their communication skills and problem-solving abilities. An SEO company that communicates well and actively solves problems can provide more considerate services. Service Attitude: Observe the service attitude of the SEO company, including response speed, professionalism, and enthusiasm in solving problems. A company with a good service attitude can provide a more satisfying service experience. Choosing an excellent and suitable SEO company is not as simple as it seems, but through careful screening and evaluation, you can find a company that truly drives the development of your business. We hope this guide helps you make a wise decision when choosing an SEO company.
Whether you’re new to SEO or have been in the game for a while, you might wonder: In today’s internet era, are keywords still important for SEO? Today, we delve into this topic to help everyone better understand the role of keywords in modern SEO. I． Are keywords important in SEO? Keywords are crucial for matching user search needs with website content accurately. By selecting appropriate keywords and skillfully integrating and optimizing them within website content, one can significantly boost a site’s ranking and visibility on search engine results pages, attracting more highly relevant traffic from the target audience, creating more exposure and traffic for the site, effectively bringing about conversion improvements. The Role of Keywords in SEO Content Optimization: Keywords are at the heart of content optimization. Through in-depth research on user search habits and keyword competition, we can create content that is more aligned with user needs and has greater competitiveness for our websites. Such content not only helps enhance user experience but also improves the website’s search engine ranking. Enhancing Relevance: Reasonably using keywords in the title, description, body text, and other positions of a webpage can greatly increase the relevance between the page and search engine queries. This helps search engines better understand the theme and content of the webpage, thereby improving its ranking. Driving Traffic: A high-ranking keyword means higher exposure for the website in search engines, which can attract more potential customers to visit the site. This traffic is a critical foundation for the development of a website and key to achieving business goals. III. How to Properly Use Keywords in SEO After understanding the significant role of keywords in SEO and the changes in modern SEO, we need to learn how to use keywords appropriately. Here are some suggestions: Title Tag: The title tag is one of the first things both search engines and users see. The primary keyword should be naturally incorporated into the title tag to improve the page’s relevance and click-through rate. At the same time, the title should be concise and engaging. Meta Description: The meta description provides a brief summary of the web page content and appears in search results. Although the meta description does not directly affect rankings, it influences click-through rates. Therefore, ensure the meta description includes the main keyword and clearly describes the page content to attract users to click. URL Structure: Short and keyword-inclusive URLs are very friendly to SEO. Avoid using long strings of numbers or irrelevant characters; instead, opt for short, descriptive URL structures. Page Content: Regularly update website content to maintain the site’s activity and competitiveness. Naturally incorporating keywords into the page content is essential. The keyword density should be kept within a reasonable range (such as 1% to 2%), avoiding over-stuffing. Focus on the quality and depth of the content to meet user needs and comply with search engine algorithm requirements. Header Tags: Use header tags like H1, H2, H3 reasonably to organize the content structure. The main keyword should appear in the H1 tag, while other related keywords can be used in H2, H3 tags. This helps search engines understand the hierarchical structure and content focus of the page. That concludes the introduction on the analysis of keyword importance! If you want to get a free diagnostic plan from our official website, please contact us.
In Google SEO, backlinks typically refer to external links and are an integral part of SEO work. Their primary value lies in facilitating website indexing, improving keyword rankings, and accumulating site authority, making their importance undeniable. Based on experience, backlinks contribute to approximately 30% of overall Google SEO effort, which is a significant proportion. Of course, the importance of backlinks has evolved over time, shifting from prioritizing quantity in the early days to emphasizing quality. This progression has raised the bar for backlink building, making competition more fair in the process. How to effectively build backlinks, given their importance: Step 1: Have clear objectives. Strategies formulated with clear goals are more targeted and valuable, and also easier to monitor for effectiveness. Different objectives require different approaches and levels of effort in building backlinks. Step 2: Choose the right platforms. This involves exploring potential backlink sources. Look for reputable industry-specific websites, though websites outside your industry can also work. Use tools to analyze competitors’ backlink data, and from these, select relevant, effective, and high-authority platforms as your target sites. (Example backlink data screenshot for reference) Step 3: Establish standards and rhythm. Backlink building shouldn’t be done blindly or too conservatively. The most valuable backlinks are those that appear natural and provide referral value. Step 3: Establish standards and rhythm. Backlink building shouldn’t be done blindly or too conservatively. The most valuable backlinks are those that appear natural and provide referral value. Here are some points to consider when creating backlinks: Before creating backlinks, ensure internal site issues are resolved first. It’s not recommended to start building external links when your website has numerous problems. Choose appropriate target keywords (or anchor text) in terms of search volume and rankings. Keywords ranking on Google’s pages 2-5 typically show results in the short term. Create content around your target keywords to ensure relevance and attract organic traffic. Low-quality or irrelevant content provides little value. Generally, deploy only one backlink per page. If using multiple backlinks, limit to no more than 3, and ensure anchor texts and links aren’t repetitive. Links should appear naturally within the content. Aim for 10-20 new backlinks per week, which suits most small to medium-sized websites. This isn’t a strict rule – adjust based on your specific situation. Avoid over-optimization of backlinks. Common mistakes include: consistently targeting only the homepage or a single page, repeatedly using the same platforms without variation, and using malicious methods or buying/selling backlinks, all of which are irresponsible practices and should be avoided. Step 4: Monitor and track the effectiveness of backlinks, a step that many people often overlook. Effect monitoring includes checking backlink survival status, indexing status, and whether objectives are being met (such as whether the rankings of target keywords have improved). Adjust your backlink building strategy based on actual performance results. Backlinks are a critical element of Google SEO. Correctly and properly creating backlinks is not an easy task and requires comprehensive and scientific planning. It is also a cumulative effort over time, often requiring the power of a team to better advance and complete the process.
First of all, we need to understand the necessity of improving the loading speed of pages. Slow page loading speed will lead to a decline in user experience, increase bounce rate, reduce page browsing time and depth, affect search engine crawling efficiency and ranking, and have a certain negative impact on the website’s traffic and conversion rate. Only by improving page loading speed, improving user experience, reducing bounce rate, and increasing page views can the SEO of the official website be improved. How to improve page loading speed? Next, the editor will teach you some methods, be sure to remember them! Compress image size Reduce the image size to a suitable size, so we need to use an image compression tool (https://tinypng.com/). Using high-resolution images on the website will greatly affect the loading speed of the website. Use CDN acceleration Using CDN (content distribution network) allows users to get the fastest response speed from the nearest server when visiting your website. You can distribute your website content to servers around the world. Use browser cache The browser will cache some resource files (CSS files, such as pictures) when the user visits your website for the first time to speed up the loading speed of the website. The next time the user visits again, there is no need to download them again. Use compressed files Compress files such as styles and scripts to reduce the file size and speed up file transfer. Use file compression methods such as Gzip or Deflate to compress text on the website. Optimize css and JS files Compress them and merge all CSS and JS files into one file, which can greatly reduce the number of HTTP requests and speed up the loading speed of the website. Use a faster host Thereby improving the loading speed of the website, using a faster host can speed up the response speed of the website. When choosing a host, you should choose a faster host. Delete useless plug-ins and modules These plug-ins and modules will take up a lot of resources. When you are using CMS, you may install many useless plug-ins and modules, which will affect the loading speed of the website. It is very necessary to delete useless plug-ins and modules in time. Optimize website code More standardized, speed up website loading speed, thereby improving code execution speed. Optimizing website code can make the code more concise, and search engine crawlers will be more targeted when crawling. Avoid using Flash as much as possible Flash files will take up a lot of resources, thus affecting the loading speed of the website. When developing a website, you should try to avoid using Flash to increase the loading speed Use preloading technology Thereby speeding up the loading speed of the website, using preloading technology allows the browser to start loading website resource files before the user visits your website If you have free official website diagnosis service needs, please contact us!