Scope of Application: ★★★★
Technical difficulty: ★★★
In the previous two issues, we talked about some basic knowledge. If you feel that it is not too difficult to understand, I think we can start to do some practical optimization operations on the website.
But before that, we must choose a keyword. We are in the learning phase, and we also want to see the effect in a relatively short time.
We recommend choosing a keyword that is less competitive and more unique.
For a small business website without a SEO foundation, or a new site, the company's full name or brand name is a better choice. If you website is a well-known website, and your brand can already be searched, you can also choose the slogan, or any other keywords that are related to the content of your website, but are not very popular. If you are not sure whether the keyword is popular, you can create a new word yourself. In short, it is the learning process, if the keyword is not popular, it is easier to observe the effect.
The keywords are ready, for example, "ECOMMA". I believe you are already eager to try it.
What factors can affect the ranking performance of keywords in search engines?
There are many factors influencing the ranking, we pick out the most important points:
1. Modification of Title.
Please add target keywords to the title of the website homepage
TIPS: The text displayed in the browser title bar and the titles in the search results are defined by TITLE. TITLE can generally be customized in the background of the website CMS (Content Management System). If you don't understand how to do it, you can contact the IT or the service provider of website development.
2. Quality content and keyword coverage.
We need to add the target keywords several times in the text content of the homepage completely and naturally. In addition, remember to keep the originality of the content of this page, and note that the content of the page and other web pages on the Internet do not overlap.
3. Links with anchor text.
Good keyword deployment is the foundation of success. But just deploying keywords is not enough. We must find ways to obtain some external links. We recommend exchanging friend links with websites of friends in the same industry.Note that the anchor text of the link must use keywords. If the keywords are relatively unpopular, 3 to 5 links with Baidu weight of 2 to 3 can make your website appear in the top positions of search engine results.
If it is difficult to exchange friend links, there are alternative methods, for example, submitting the URL to a site navigation/yellow pages website, appending the URL when posting in industry forums, adding links to blogs, and adding links to other websites of the company or group. These can all be tried. (Inserting URLs in forums may be considered as an advertisement and be deleted, and the quality is also low. So we still recommend friend links)
External link: Links from other websites to my website. For example: URL link "www.ggseo.cn"
Anchor text link: External links no longer use URL directly, but use link text with keywords. For example: anchor text link ECOMMA
Note that the 4 sentences in bold above are the 4 steps you need to carry out to optimize your website for this course. After completing these four operations, you have completed the most basic and simple round of operations in SEO. Review:
Step1: Choose a keyword that is less competitive and more unique
Step2: Add target keywords to the title of the website homepage
Step3: In the text content of the homepage, add the target keywords several times completely and naturally
Step4: Exchange friend links with websites of friends in the same industry
Today we just give the most simplified standard example. In the next course, we will talk about a more realistic question: when we want many keywords to have good ranking performance, how should I deploy these keywords on my website? What should be the correct and healthy SEO keyword deployment?
The whole series is divided into five articles: