76.42%
Bai du
Unique to China
11.35%
Sou gou
Unique to China
4.71%
Shen ma
Unique to China
2.85%
2.4%
Hao Sou
Unique to China
2.06%
bing
Baidu is a Chinese search engine that pays little attention to search results in other languages. For some foreign websites, almost only the homepages of some well-known websites in China are included, and they are mainly searchable in brand keywords. For example, the homepage of "Japan Amazon" can be searched, and other 99.99% Japanese websites cannot be searched Here.
And google / yahoo / bing will include multilingual web pages, bing has a Chinese version, Yahoo does not have a special Chinese version.
Baidu gives priority to search results of top-level domain names in the search results of some highly competitive keywords.
And google / yahoo / bing pays more attention to relevance. Even if it is a page on the website, as long as the keywords are relevant, you can get a good search impression.
This has resulted in a big difference between Baidu SEO and other search engine SEO in the deployment of landing page keywords.
There are a lot of sensitive keywords in China, including politics, violence, pornography, gray industries, etc., all of which are sensitive keywords. These search results were largely filtered by Baidu. So the search results are very different from google and yahoo. The Chinese version of bing also has some review and filtering, but because of different mechanisms, the results are also quite different.
Baidu significantly adjusted the algorithm of external links in 2016, while the external link algorithms of Google and Yahoo are relatively continuous and stable, which has caused Baidu to be very different from other search engines in its external link strategy.
In the Baidu search engine, most of the search results come from Baidu's own products, such as Baidu Encyclopedia, Baidu Know, Baidu Pictures, Baidu Experience, and other search engines, each with its own characteristics. For example, there are many Wikipedias in the Google search results; Bing Web Dictionary takes up a lot of space in the bing search results, and so on.
Establish brand awareness in search engines, quickly increase exposure in search engines, and quickly gain traffic.
Assist in brand promotion and build awareness and trust among the masses. Improve the quality of the website, make the website have a good and stable ranking, and thus obtain stable traffic for a long time
Occupy the homepage position, the greater the probability of being clicked SEO brand reputation protection
Massive long tail words with SEO (cost savings, easier implementation) Brand words click PPC, broad words click SEO
User behavior is compared on the homepage, with SEO and SEM, brand words feel stronger The brand zone has a certain degree of perception, and the brand has a greater impact Copywriting Baidu Ban Keywords / Qualification Issues
SEO boosts website performance
SEO display is flexible and can display various symbols